By Hunter
A lot of people don’t want to pay the commission percentage associated with using a real estate agent. In my opinion, this is money well spent. If you’re reading this post, then perhaps you do, too. Once you’ve made the decision to let a professional do the work for you, the next step is finding the right one.
Shopping for a realtor is like shopping for a car. There are a lot of different brokerages and even more associates. How can you find the one that is best suited to meet your needs and most likely to sell your property?
Your first step should be to shop around. Look up real estate offices in your town and then check out their websites. Call them up and ask how much they sold in the last year. Look at the specific associates and see what types of properties they typically sell. Once you think you’ve found “the one”, make sure to ask them the following questions. If you like the answers, let them sell your property. If not, keep on looking.
Question 1) Why are you a real estate agent?
Some agents might not like this question. The good ones won’t mind. If they got into it because they figured they’d make a quick buck, they probably aren’t going to put forth every effort to sell your property. Look for agents who are honest, the ones that tell you they’re good at selling things or they’re connected or it’s a family gig. Watch their body language and tone and determine if they’re passionate about their job. Those are the ones trying to SELL, not just list.
Question 2) What MLS services and other platforms do you use to help you sell?
This should be an easy one. A good agent is willing to spend their money in order to help sell your property. Look for agents who use at least 5 different sites; a couple MLS services like Tulsa MLS or OK MLS, as well as Land.com, LoopNet/Costar, Crexi, etc. There are TONS out there, and some are product specific like CannaMLS and 420 Properties for cannabis related properties. Ask if they also use flyers or brochures, email campaigns and if they call every lead. Don’t settle for the agent who waits for someone to call them, but the one that makes all the calls.
Question 3) What is your standard commission percentage?
Look for an agent who is confident in their asking price. 6% is pretty standard for residential, but the percentage can increase if the property is particularly expensive. If they try and beat around the bush here, they’re probably new or they know they’re not worth what they’re asking.
Remember, you must be comfortable with and confident in your real estate agent. You will be trusting them to sell your property and take care of all your paperwork. If you guys don’t get along, chances are the business engagement won’t be successful.