By Hunter
There are plenty of tips and tricks out there on how to be successful in real estate. If you’ve been in the business awhile, you’ve hopefully developed some techniques that work for you. If you’re just getting in the game, it’s a good idea to ask other agents what works for them, what doesn’t. There is no one-size-fits-all approach to being a real estate agent. However, there is one thing that my team and I have discovered which leads to more sales.
Make. The. Call.
If you’re uncomfortable talking to people then you’re probably in the wrong business. As a real estate agent, you’ll need to be able to talk to both buyers and sellers, other agents, title companies and more. You should be able to be direct, confident in your skills and comfortable talking to complete strangers.
If you’re using online platforms to promote properties, most of them will let buyers make inquiries into properties. When you get the notification, it might be tempting just to send them an email with the MLS link or flyer attached. This is great information that they definitely need, but 9 times out of 10, you’ll get the sale if you call. Use your people skills and SELL. Tell them why it’s worth the price, give them highlights and answer any questions they may have. This will build that connection that is invaluable in this business.
Do you have some free time on your hands? In between showings, do some reverse prospecting. Make a list of individuals who have looked into your listing and make it a point to call each and every one of them. Some are likely just perusing the internet and aren’t actually looking, but there will be those who are seriously looking to buy and you reaching out might be the thing they need to pull the trigger.
Make the potential buyer and your seller feel like they are important. Really listen, answer their questions, keep them updated. Just keep an open line of communication. Relationships are key. So make the call.